a fresh perspective


We transform businesses and ideas through customer data and evidence-based design. 

We’re a consultancy studio made up of strategists, designers and technologists who have designed and built products and services - using just about any platform available today and some from tomorrow. We help brands and businesses face industries and the marketplaces biggest challenges by creating solutions that stand-out in the landscape, have a clear value proposition and are validated through evidence-based design. We operate semi-remotely and have a studio in London, an outpost in Stockholm, Sweden and a base in Sheffield in the UK.


UX Consultancy & UX Coaching

We utilise best practice user experience design methodology to define solutions based on end-to-end business and user needs. Our lean start-up approach means we can move from design hypotheses to prototyped ideas, rapidly. Whilst simultaneously helping to coach your team through the business transformation and training you on UX, design and user testing methods. We've worked this way with the Evening Standard, The Telegraph and Hachette UK.


Service Design

When designing any service it pays to ask what are people trying to do now and what might people want to do in the future? Once we've understood this, then it's our collective job to work out how we might people to do it in the best way going forward. From optimising workflow to mapping out service blueprints, our multi-sector experience means our team is perfectly placed to help you innovate new methods of service delivery.

Product Design

We've designed and built our own products. We understand that building a product or disrupting a marketplace isn’t just about defining the UX and UI, it’s about designing a business. From designing business strategies to understanding key market segments and market sizing, we can lead you through designing, building, launching and scaling your idea or digitally transforming an existing product. Our experience means you’ll avoid the common pitfalls experienced by business and product owners across the globe



Ideation & Incubation
(3-6 weeks)

  • Business strategy

  • Product and service design

  • User research and marketplace studies

  • Content requirements strategy

  • Brand vision and value proposition design

  • User experience strategy

  • Identity and design systems

  • Lo-fi prototyping and evaluation

Acceleration, Launch & Scale
(+8 weeks)

  • Customer experience design

  • Interaction and animation design

  • Brand and brand asset rollout

  • Content strategy and content development

  • Social Media, PR and Marketing Strategy

  • Front-end and app prototyping - HTML5, CSS3, Javascript, iOS Development

Transformation & Evaluation
(+2 weeks & ongoing)

  • Service envisioning

  • Customer experience optimisation

  • Change-management and digital transformation

  • Heuristic evaluation

  • Team coaching and design operations training

  • User testing

  • Data analysis

  • Emerging markets and technology pilots

Get in touch with Hana & Steve to discuss your idea, project or business.

get in touch


We have great breadth and depth of experience within the Publishing and Entertainment, Travel, Health and Wellness, Fintech and Innovation arena. We’ve created both Business to Business and Business to Consumer products and services both in the UK and abroad.


Staying healthy both mentally and physically can seem like an uphill struggle. We are lucky enough to work on some great health & wellness products for our clients and ourselves. Go Jauntly, our latest venture.


Creating tech for good is one of our big motivators. With the leaps in technology advancements, we always try to have a positive effect on people's lives. How we innovated the way we communicate while driving.


Another of our core values at Furthermore is the access to good, credible journalism. News today is fast paced, often skim-read and misleading. We strive to enlighten people in new and creative ways. How we helped transform The Evening Standard.


Disrupting and improving work streams within the fintech industry is something that is long overdue. See how we improved the process at Just, helping thousands of people get the most out of their pension.


The travel and leisure industry is being disrupted more than ever by technology. We’ve helped companies stand out and adapt to today's changing landscape. Explore the beautiful Castello di Ugento.


Fostering innovate partnerships between businesses is crucial to running a healthy business. We’ve helped businesses across the UK do business with others using the latest technology.  How we transformed The Hub's platform.