User Research

How Furthermore can help with your organisation with user research

As an evidence-based UX design agency, we specialise in quantitative and qualitative research and user testing. Our UX researchers are experts in using user insights to drive transformative changes for organisations worldwide.

When considering their digital projects, clients often see user research as an optional add-on, instead of seeing it for what it is - an invaluable and essential part of the process. Time and time again, organisations will come to us looking to fix a problem that could have been easily avoided with just a little bit of user research early on in the process. Its outputs can have a profound impact, not just on product decisions but also on wider business decisions.

User research methods

Surveys: Surveys are a popular method for collecting data from a large number of users and are useful for gathering quantitative data and identifying trends or patterns in user behaviour. We use a variety of tools for online or in-person survey facilitation. As part of our work with Grant Thornton we surveyed over 200+ C-suite level executives on their needs when it comes to digital.

User Interviews: Interviews involve one-on-one conversations with users to gather qualitative insights. They allow our researchers to delve deeper into users' needs, feelings, and motivations. Whether it's with stakeholders or end users, we conduct interviews on almost every project we work on.

Focus Groups: Focus groups bring together a small group of users to discuss a particular topic or product. They provide an opportunity for our researchers to observe group dynamics and gather diverse perspectives. Focus groups are particularly useful for exploring opinions, attitudes, and social influences. As part of our recent project with an ivy league university we facilitated multiple focus groups to learn more about the behaviours of various types of news consumers.

Usability Testing: Usability testing involves observing users as they interact with a product or prototype. We can identify usability issues, navigation challenges, and areas for improvement by observing users' actions and listening to their feedback. Usability testing can be conducted in-person or remotely. We regularly run usability tests for The Hub in order to learn how we can optimise new and existing features.

Field Studies: Field studies involve observing users in their natural environment to understand how they interact with products or services in context. Researchers can gain valuable insights into users' behaviours, workflows, and pain points by observing them in real-world settings. For our work with Trail app we visited 14 restaurants to watch app users interacting with the product in their real work environments. Using the insights gained we proposed a series of improvements for the app UX and design.

Prototype Testing: Prototype testing involves gathering feedback on early-stage prototypes or mockups of a product or interface. Researchers can assess usability, functionality, and design aesthetics by observing how users interact with the prototype and soliciting their feedback. We tailor our prototyping to the hypotheses we’re testing, the type of product or a service and the maturity of the idea. From a simple conversation or a paper prototype for high-level concepts, through to mid-level Invision prototypes or higher fidelity Figma prototypes. For data driven insights, we can also test fully functioning prototypes in live environments. We recently created interactive prototypes for both Hall & Partners and Chelsea Football Club.

A/B and multivariate testing: A/B testing involves comparing two versions of a product or feature to determine which performs better with users. Multivariate testing involves comparing multiple versions of a product or feature to determine which combination works the best. We measure metrics such as click-through rates,conversion rates and event triggers to inform design decisions and optimise user experiences.

Need help with user research? Get in touch

Furthermore is a ux research agency based in London. When embarking on a research project, it is crucial to partner with a reputable user research company that has the expertise to help you achieve your goals. We believe that research is crucial to the success of a digital product or service, that is why we believe user research is a must-have, not a nice-to-have, for every project.

Our user research expertise, combined with our passion for evidence-based design, sets us apart as the agency that UK businesses choose to partner with. Contact us today to discover how we can help your organisation use research to inform better business decisions.

Get in touch with the team to discuss your idea, project or business.

workshop session for a service design project
service design workshop with Furthermore teamLarge Furthermore logo in white