a fresh perspective

UX Design & User Research Agency - About | Furthermore

Collaborate with our award-winning team, bolster your design services and execute change-management, fast.

We help internal business and product teams tackle some of the biggest challenges. We know how important your current and potential customers are, so we treat every business as if it were our own.

Furthermore is led by the award-winning design duo, Steve Johnson and Hana Sutch,  designers and strategists who have over 30 years of industry experience combined. Together they lead the design and prototyping team working side-by-side with internal design and product teams, CEO’s, COO’s and CFO’s to deliver business change through customer-insight. We are platform and technology agnostic so work with the best development partners like Human Made.

Furthermore was founded by Steve Johnson in 2013. Since graduating from renowned Ravensbourne College, London with a 2:1 BA (Hons) in Interaction Design, Steve has racked up 15 years experience under his belt, working both agency and client-side. Previous to this, Steve was Head of Design and Product Management at Global Radio and Head of UX at an award-winning interaction design studio in London. Steve has designed products with Sky, The Telegraph and Heathrow to name a few. A firm believer in iterative design, prototyping and user research at every juncture. Steve focuses on service design, user experience, user research and tech innovation. He is a regular speaker, writer and contributor to the design industry, most recently talking at London Tech Week and Innovate UK’s Digital Catapult.

In 2015, Hana Sutch joined Furthermore as a partner and co-owner having previously worked with Steve Johnson at an award-winning design studio as Operations Director. A 2:1 BA (Hons) graduate from Brunel, University of London, she’s led key accounts for the likes of Google, Xbox and Nike on some of the world’s most innovative and disruptive brands across many platforms. Hana is a compassionate and empathetic leader who galvanises external and internal stakeholders and works tirelessly, getting to the root of problems to create evidenced-based solutions for startups and big businesses alike. Hana is also a guest lecturer at London College of Communication, Brunel University and a frequent public speaker. Most recently talking at the Service Design Fringe Festival in London.


Mikaela Larsson
Product Designer
Focusing on multi-platform UX design, UI design and user research, Mikaela is a natural problem solver and an award-winning Interaction Designer. Like the rest of Furthermore, she wants to make people’s lives easier through great digital product and service design. A graduate from Berghs School of Communication in Stockholm, Sweden
and the world-renowned Miami Ad School in New York, USA she was also the lead product designer and founding member of Go Jauntly, our award-winning walking app.

Mark Durrant
Product Lead
Furthermore’s product lead Mark is an expert in combining disciplines involved in creating B2B and B2C digital products and services. With a degree 2:1 BA (Hons) in Graphic Design from University of Bath, Mark is a hands on product and UI designer and you’ll find him prototyping and implementing our product and service design solutions using the latest tech. He has a wealth of experience in the fields of product strategy and software development. Mark excels at bringing teams together to create truly integrated solutions for large blue chip clients and startups alike.


Sarah Hodges
Design Lead
Sarah is a our visual design lead and design extraordinaire who uses an evidence based and human centric approach to crafting meaningful experiences across all digital platforms. She graduated from Northumbria University with a 1st class BA (Hons) in Graphic Design and has over 10 years of experience working with both agencies and start-ups designing websites, mobile apps, TV interfaces and interactive installations. She also shapes brands by helping to tell their omnichannel stories.

Shane Henderson
Project Manager
Shane lives and breathes organization. He spells it with a ‘z’ because that’s what they do in ‘Merica. He has a diverse background in project management and has produced films, promos, and even organised large-scale immersive events back in Austin, Texas. At Furthermore, he leads projects with aplomb and provides our clients and partners with first class account and project management, ensuring ideas are realised from idea through to implementation, launch and beyond.

We are also supported by a tried and trusted wider network of consultants, partners and technologists. Get in touch and find out more.

A fast and thorough process for innovation and a strategic partner for as long as you need.


No two projects are the same however learnings can be made using the same flexible methods. Our process compliments differing industry sectors and delivers results, fast. We adopt agile sprint methodology with user research baked into every sprint whilst working side-by-side with internal design and product teams.


Have an idea you want to discuss? Call us for a free consultation

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User research, evidence based design and innovation is fundamental to creating compelling experiences. Which is why everything we do is guided by these principles:


Holistic vision

Led by insights, we work to understand the marketplace, business challenges and end-to-end customer journey from customer awareness through to advocacy. We gather insights from across an organisation to gain a clear picture of the challenges and opportunities. Ideas are benchmarked against a hierarchy of customer needs, concerns and pain-points - across all touchpoints.


Informed thinking

We test experiments using representative participants (or real customers) at multiple stages of a project. We form our ideas around hypotheses, each one being an assumption about something we believe to be true at that point in time, as a project develops so do the hypotheses. As our thinking becomes more refined, our hypotheses are updated and our confidence in the proposed solution grows.


Collaborative design

Innovative businesses and ideas are founded on teamwork. We support your internal teams with experienced agency-side product and consulting team. We are diverse thinkers, creative doers and rigorous data analysers. Hire us now to bolster your team.

Read more about our work in Services or see our most recent case studies.

Have an idea you want to discuss? Call us for a free consultation

get in touch