Furthermore is currently integrating AI into our client’s products and services. Our team is researching, designing, and implementing AI-powered experiences for our clients and their customers. The impact of AI on our personal and professional lives is transformative, so it is crucial for design practitioners to craft intuitive AI-driven experiences that are still rooted in human-Centric UX & UI principles.
AI technology is evolving at an unprecedented rate, so we have to keep pace. To do this we are actively forming multiple partnerships with AI consultants and developers whose focus is establishing the most robust implementation for your specific needs. Whether you want to implement an off the shelf SaaS solution for your experience or you want to retain more of the IP by building an agnostic AI offering, the key is to work with a team that can bridge the gap between complex AI capabilities and real-world usability.
This is where Furthermore come in, either by collaborating with your current technical partners or recommending a team of AI experts to realise your vision. We’ll help to define your vision and establish your AI strategy through discovery, research, and collaborative workshops.
With the rise of Agentic AI, autonomous systems that can now reason, plan, and act on our behalf, this marks a fundamental shift in human-computer interaction.The development of Agentic AI is as much a design challenge as it is a technical one. Understanding human behaviour, building trust, and crafting intuitive experiences is a critical component for the success and adoption of these powerful new technologies.Below are some of the ways in which our practice has grown to adapt to the latest advancements in Agentic AI:
We’ve always gone beyond traditional user research to not only identify user needs, but to also uncover our user’s anxieties, behaviour modes and mental models. But now with the rise of more autonomous systems, we’ve been helping clients determine where an agentic solution is genuinely beneficial and where it might introduce unnecessary complexity or risk.
We lead workshops and research to establish an agent’s tone of voice, its level of proactiveness and the extent to which its ethical standards will frame its behaviour. We consider how it will communicate, how it will maintain trust with users, and how it will handle errors.
The AI systems we design often involve text-based interactions. However, some systems combine text with traditional user inputs like forms, or even voice commands.
We have been experts in conversation design for many years, historically rule-based systems with complex tree logic dominated, with implementation and planning often proving costly. Now, with the rise of LLMs, our conversation designs have improved beyond our wildest expectations.
Our experience in conversation design is key to creating interactions that feel natural, intuitive, and efficient. This still includes crafting dialogue flows, defining conversational markers, and handling conversational repair.
Sometimes, the best UI for an agentic system is no UI at all, so we have also been working on “invisible” UIs. Our focus here shifts to designing the outcomes of the agent's actions and the subtle cues that keep the user informed and in control. The timing of push notifications, the contents of email summaries, all these can now be controlled using AI rather than generic templates and arbitrary timing plans.
We have always had research and experimentation at the core of everything we do, so the core underlying processes behind our research hasn’t changed. Prototypes however are more interactive, more “choose your own adventure” and less static than before.
We can simulate AI agent’s responses during testing before any code is written to understand an initial reaction to the conversation. We have also been developing new metrics to evaluate the user’s experience, this goes beyond traditional task-completion rates to measure the quality of the human-agent relationship.
Furthermore is an evidence-led digital product and service agency based in London, UK. Our expertise in Human-AI interaction design, combined with our passion for crafting seamless user experiences, sets us apart as the agency UK businesses choose to partner with. Contact us today to discover how we can help.
Get in touch with the team to discuss your idea, project or business.
Furthermore
54-58 Tanner Place, Tanner Street,
London, SE1 3PH
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