a fresh perspective

Service Design


Service design

We have entrepreneurial knowledge as we are entrepreneurs ourselves and have built new digital product businesses of our own. We use the best service design and user experience tools, skills and customer-centric processes to evaluate or create and improve your business and brand.

Whether you call it lean start-up or design thinking, we explore multiple design hypotheses before choosing, challenging and refining a particular direction or user experience for your business, product or service. As an agency we embrace iterative and non-linear innovation. We care more about the customer than the rules. We are evidence-based designers and consultants from the get-go. We create value for customers. We are your design partners.

As a service design and product design agency, we are aware of the need to blend generative research, insight and inspiration in order to get to the nuanced opportunities to change behaviour. We have the design and UX experience and expertise to turn ideas and prototypes into implementation phases. We’re proven because we’ve done it time and again, for clients, partners and even ourselves. Our studio is in London, we operate semi-remotely and are small but nimble. We are responsive enough to be able to co-create, rapidly, effectively and with rigour, focus and gumption.


Methods, Impact and Results

  • Service maps and blueprints

  • Customer journey framework

  • Value proposition design

  • Business Model Canvas

  • HEART framework

  • Empathy mapping, personas, market segmentation

  • Client & stakeholder Interviews

  • User research

  • User experience

  • Customer experience

  • Feature prioritisation & future roadmap

  • Change management & business transformation


Get in touch with Hana & Steve to discuss your idea, project or business.

get in touch

Relevant work and insights