a fresh perspective

Service Design


Design experiments

Our consultancy is made up of researchers, strategists, designers and prototypers who have transformed business through service design thinking and agile processes. At the centre of our digital transformation methodology is experimentation.

Rapid prototyping is a great way to experiment and hypothesis driven design provides us with a solid framework to experiment within, prove or disprove assumptions and ensure company-wide buy in. We have prototyped and built products and services using just about any platform available today and some from tomorrow. From Alexa voice skills, to mobile apps, TV interfaces and chatbots, we are platform and technology agnostic.

As a service design and product design agency, we are aware of the need to blend generative research, insight and inspiration in order to get to the nuanced opportunities to change behaviour. We have the design and UX experience and expertise to turn ideas and prototypes into implementation phases. We’re proven because we’ve done it time and again, for clients, partners and even ourselves. Our studio is in London, we operate semi-remotely and are small but nimble. We are responsive enough to be able to co-create, rapidly, effectively and with rigour, focus and gumption.


Methods, Impact and Results

  • Service maps and blueprints

  • Customer journey framework

  • Value proposition design

  • Business Model Canvas

  • HEART framework

  • Empathy mapping, personas, market segmentation

  • Client & stakeholder Interviews

  • User research

  • User experience

  • Customer experience

  • Feature prioritisation & future roadmap

  • Change management & business transformation


Get in touch with Hana & Steve to discuss your idea, project or business.

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Relevant work and insights