Future focused digital product design

How Furthermore can help with your digital product design project
‍Furthermore are a digital product design agency. Our team includes researchers, strategists, product designers, and prototypers who leverage design thinking principles and agile methodologies to drive transformative changes for organisations worldwide. At the core of our product design approach is a commitment to experimentation.Together, we craft exceptional digital product experiences by improving systems, communication channels, and both physical and digital interfaces. No two projects are ever the same, so our typical process involves curating a package of tried and tested methods for each project.  

‍It starts with product strategy
‍Whether you’re embarking on the development of a new product or improving an existing one, we recommend starting with a discovery phase. The collaborative discovery phase of a project can vary in length and effort depending on requirements and the maturity of the product, but typically a discovery phase will aim to answer some of the following:

• What is the vision and mission of your product? How do you believe it will inspire people to subscribe to, engage with or become an advocate for your product?
• What are your goals and what impact will it drive for the business when these are achieved?
• Where does your product sit within the wider marketplace? What are your strengths, weaknesses and unique selling points?
• What are your user’s needs, goals, concerns and pain points and how can the new product potentially address these? Can you identify the unique aspects that position your product to address specific challenges? Are there specific sustainability or accessibility requirements?
• What are your KPIs for your product, what do you hope to achieve and when? What are the financial models for the new digital product or feature? How can we measure, iterate and learn as we go?
• Which stakeholders and users should be involved throughout the project?

User research is key
Organisations are at times guilty of creating products and features without any idea whether their customers actually want them. Occasionally this may work out and a product design team might make an assumption that pays off, but more often than not it will result in months of work for something that was never needed in the first place.Reducing that risk is fairly simple, and it doesn’t even have to be a large costly research study either. Just speaking to a few users is better than none at all. Conducting user interviews at the outset of discovery, showing early concepts to a representative sample of your audience, putting a prototype online to test a few flows, are all easy ways to validate your assumptions, minimise risk, and ensure future success.

Journeys that engage 
‍Every digital product contains journeys the users must take in order to solve their needs, whether it's the onboarding flow of a new app or the gamification techniques to encourage engagement. We pride ourselves on understanding, optimising and monitoring your user’s critical journeys through your product. Making every experience not only as seamless as possible but also a delight for your audience.
‍
Design system
‍Once a high-level look and feel has been developed, we turn this into a robust and flexible design system, which will ensure consistent and appropriate management of brand reputation throughout every aspect of execution. This approach simplifies workflow and processes, allowing designers, developers, marketers and others to work in an efficient manner, and will mean that all future work will adhere to high standards of both visual design and usability. We can also provide training and coaching to support this.The design system would encompass all visual artefacts, and will be presented in a digital styleguide. The core brand identity (colours, fonts and logos) will be optimised for digital use, and we will develop a toolkit of UI patterns, icons, button styles, modules and components that are specific to your organisation.
‍

data.org

Building the field of data for social impact | User Research, UX Design, UI Design

Hall & Partners - The Hub

Digitally transforming an award-winning insight management platform | UX design, UI design, digital enterprise strategy

AGBI

Building a business news and insight platform for the gulf region | Branding, creative direction, UX design, UI design

Chelsea FC

Creating an award-winning fan experience | App design, digital product strategy, customer journey optimisation

Got a digital product design project? Get in touch
‍Furthermore is an evidence-led digital product design company based in London. When embarking on a product design project, it is crucial to partner with a reputable design agency that has the expertise to help you achieve your goals. We believe that the research and strategy behind great design is just as important as the design itself. By gathering data and insights to inform our decisions, we help organisations create compelling products based on evidence, not opinion. Using our methods we envision unique experiences built on a solid functional foundation that are a pleasure to use and have the potential for meaning, delight and significance in people’s lives. Our expertise, combined with our passion for digital product design, sets us apart as the design agency UK businesses choose to partner with. Contact us today to discover how we can help you bring your service design vision to life.

Methods, Impact and Results