a fresh perspective
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Interning at Furthermore


Interning at Furthermore

March 2016

Arriving fresh from school and jumping into the real world of the creative industry is kind of like looking both ways before crossing the street, and getting hit by an airplane. It’s scary out there, trying to brag about yourself enough to get a job, while also playing it cool.

When applying to Furthermore, I fell partly for their design work, but mostly for their vision. ‘Create innovative digital products and services that stand out in the landscape, are beautiful, purposeful and a delight for the user.’

YES! Exactly what I want to do. ❤ (I’m a millennial so I can still get away with doing hearts like that)

I quickly realized that a holistic view of an experience is key. You want to provide great experiences that adapt to the user, not the other way around.

To do that, you need to understand how people work. So, we do a lot of user testing.

We test something, analyze the results, iterate, and then test it again… and again… and again. This shapes the product to make it a great experience for the user.

Working in a smaller studio has huge benefits. You work twice as hard, learn twice as much, and get thrown into doing real, important tasks. But it also puts a lot of pressure on you. If you don’t get things done, the entire structure falls apart. This can lead to self doubt when you’re feeling that you’re running behind on a task.

Within my first two weeks I was on client calls, had gotten my ideas and visions incorporated into digital products that were actually going to be used (!!!!) by real humans like you, and learned how incredibly important it is to ask the right questions to get to know the user when creating a product.

The best thing, though, is that you get to follow projects from beginning to end. You learn every part of the process of creating something. This makes your knowledge and experience wider and more holistic.

I’ve also realized how important it is to work with people that you respect and get along with. People who encourage you to grow as a designer and as a creative.You also use a lot of Post-Its, like A LOT of them.

I know I’m describing it kind of dreamily, but seriously. Not even Mondays are boring anymore — if that’s not saying something, I don’t know what is.

Puss puss from, 


Mikaela is Furthermore's design intern. 

This post was originally posted on Medium, follow is here